Threads Media Kit Template: How to Pitch Brands (2026)

Brands are spending on Threads. Ads launched in January 2026, influencer budgets are shifting from X, and most creators still don't have a media kit. That's the gap. Here's exactly how to build one, what to charge, and how to land your first paid deal.

1. Why You Need a Threads Media Kit Now

Threads crossed 450 million monthly active users and just surpassed X in daily mobile usage. Brands are noticing. But here's the problem: most marketing teams have never worked with a Threads creator before. They don't know what a sponsored post looks like on Threads. They don't know what engagement rates to expect. They need you to educate them.

That's what a media kit does. It's not a resume. It's a sales tool that answers every question a brand has before they ask it.

68% of brands surveyed said they plan to run Threads influencer campaigns in 2026. Only 12% of Threads creators have a media kit ready. Having one immediately puts you ahead of 88% of creators competing for the same deals.

The creator monetization ecosystem on Threads is still early. If you've been growing your account and wondering how to turn followers into income, start here. A media kit is the bridge between audience and revenue. For a deeper look at the monetization landscape, read our Threads monetization guide.

2. What to Include in Your Media Kit

A Threads media kit has seven core sections. Skip any of them and you'll lose deals to creators who included everything.

1. Creator bio and niche — who you are, what you talk about, why your voice matters
2. Audience demographics — age range, location, gender split, interests
3. Performance metrics — follower count, engagement rate, average reach per post
4. Growth trend — a chart or stat showing month-over-month growth
5. Content examples — 3-5 top-performing posts with screenshots and metrics
6. Collaboration types — what you offer (sponsored posts, reply campaigns, takeovers)
7. Rate card — clear pricing by deliverable type

Brands want to see proof, not promises. Every section should include a number. If you say "engaged audience," show a 6.2% engagement rate. If you say "growing fast," show a +3,400 followers/month graph.

The metrics brands care about most:

Reply rate is the metric that differentiates Threads from every other platform. On Instagram, brands look at saves. On TikTok, watch time. On Threads, it's replies. Highlight it. For more on how brand deals work on Threads specifically, check our brand deals guide.

3. The Template (Section by Section)

Here's the exact structure to follow. You can build this in Canva, Notion, Google Slides, or as a simple PDF. Keep it to 2-3 pages maximum. Brands review dozens of kits. Brevity wins.

Page 1: The Hook

• Your name / handle — @yourhandle on Threads
• One-line positioning — "I help 28K creators learn AI workflows through daily Threads conversations"
• Hero metrics — follower count, engagement rate, avg. reach (3 numbers, big and bold)
• Profile photo — professional, matches your Threads account

Page 2: The Proof

• Audience breakdown — pie chart or bullet points (age, location, gender, interests)
• Growth chart — line graph showing follower growth over last 3-6 months
• Top 3 posts — screenshot + metrics for each (reach, replies, reposts)
• Testimonials — if you've done past collabs, include 1-2 brand quotes

Page 3: The Offer

• Collaboration types — sponsored post, reply campaign, brand takeover, affiliate, etc.
• Rate card — clear pricing per deliverable
• Contact info — email, Threads handle, website
• Optional: case study — if you've run a past deal, show the results

4. How to Set Your Rates

Pricing is where most creators freeze. They either undercharge and leave money on the table, or overcharge and hear nothing back. Here's a data-driven framework.

2026 Threads creator rate benchmarks:

Reply campaigns command a 30-50% premium over single posts because they generate deeper engagement and multiple brand touchpoints. This is unique to Threads and most creators don't realize they can charge more for it.

If your engagement rate is above 5%, charge at the higher end of your tier. If your niche is high-value (finance, SaaS, health), add another 25-40%. Brands in these verticals expect to pay more because the audience is worth more. For a complete breakdown of pricing strategies, see our Threads pricing guide for creators.

What to include in your rate card:

• Single sponsored post — one post with brand mention or product integration
• Reply campaign — 3-5 strategic replies on brand or industry posts over 1-2 weeks
• Content package — 4-8 posts/month with performance reporting
• Brand takeover — you post from the brand's Threads account for a day/week
• Affiliate/commission — base fee + % of tracked conversions

Always list prices as "starting at" ranges. This gives you room to negotiate up based on usage rights, exclusivity, and content volume.

5. How to Pitch Brands on Threads

Having a media kit is step one. Getting it in front of the right person is step two. Here's the outreach process that works.

Step 1: Build a target list

Look for brands that are already active on Threads but have low engagement. They need help. They know it. Search for brands in your niche that post regularly but get few replies. These are your best targets because they've already committed budget to the platform but aren't seeing results.

Step 2: Engage before you pitch

Reply to the brand's Threads posts for 1-2 weeks before sending a pitch. Add genuine value. When you eventually reach out, they'll recognize your name. This isn't manipulation — it's how relationships work on a conversation-first platform.

Step 3: Send the pitch

Keep it to 4-5 sentences via email or DM. Here's the structure:

1. Context — reference a specific post of theirs you engaged with
2. Credibility — one sentence about your audience and niche
3. Offer — what you'd do for them (be specific: "a 4-post campaign targeting [topic]")
4. Proof — "I've attached my media kit with full metrics"
5. CTA — "Open to a quick chat this week?"

"The best creator pitches I receive reference something specific about our brand and offer a concrete idea, not a generic 'I'd love to collab.'"

— Social media manager at a DTC brand (2026 survey)

Step 4: Follow up

If you don't hear back in 5-7 days, send one follow-up. Reference something new — a trending conversation you participated in, a metric that changed, or a new content idea. Never follow up more than twice. If they're not interested, move to the next brand on your list.

6. Mistakes That Kill Brand Deals

1. No metrics — saying "I have great engagement" without showing a number is an instant pass
2. Generic pitches — copy-pasting the same DM to 50 brands gets you blocked, not booked
3. Outdated screenshots — use data from the last 30 days, not from a viral post six months ago
4. Missing rate card — if you make the brand ask "how much?", you've added friction to the deal
5. Ignoring reply metrics — Threads is a conversation platform; showing only follower count misses the point
6. Overdesigned kit — 10-page PDF with gradients and stock photos signals "no real data"
7. No contact info — make it embarrassingly easy to reach you

The creators who land deals consistently aren't the ones with the most followers. They're the ones who make it easy for a brand to say yes. A clean, data-backed media kit removes every reason to say no.

7. Frequently Asked Questions